Online patient communities have become a staple part of the healthcare landscape in recent years, presenting the sector with ever greater opportunities to identify, understand and tackle un
Fresh off his appearance at this year’s Frontiers Health conference, we sat down with Sandoz’s head of digital Andre Heeg to get his views on where digital pharma is heading and how compani
A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.