Patients Views & Analysis

Views & Analysis

Independent health comms agencies rebrand with emphasis on a...

In a world of a million messages, should authenticity be the common thread tying all pharma communications and marketing activities together?

Patients

Study finds unexpected prescription influencers in healthcar...

Cate Evans, SVP group director, strategy at Havas Media Group, and Nick Lapolla, research director at MedSurvey tell us about a two-phase research study the companies recently performed to

Digital

Wearable device concept. Smart watch. Health care technology. Sportstech.

Digital investment promises to accelerate the use of wearabl...

In an interview with Dudley Tabakin (CEO, VivoSense), Chris Garabedian (CEO, Xontogeny) and Tanja Dowe (CEO, Debiopharm Innovation Fund), pharmaphorum discusses the recent announcement of t

Patients

Health Innovators - Amy Bucher

pharmaphorum editor in chief Jonah Comstock takes on the Health Innovators series with a conversation with Amy Bucher, chief behavioral officer at Lirio and author of “Engaged: Designing fo

Digital

Game-based therapies and the attraction of engaging patients

Ensuring that patients remain consistent with their therapies is one of the major challenges facing healthcare, so what if you could make treatment a game?

R&D