Views & Analysis

Debates & Insight
Empowering the carer within health and social care
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Empowering the carer within health and social care

As the UK health and social care systems look to improve patient services in the primary care setting, attention must turn to how carers, an army of around 6.5 million unpaid contributors, can

Debates & Insight
The meaning of personalised healthcare to patients
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The meaning of personalised healthcare to patients

The confluence of personalised medicine and the digital information age means that a much greater volume of information is required by physicians in successfully treating patients.

Debates & Insight
Understanding patient outcomes in the real world
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Understanding patient outcomes in the real world

The pharma industry of today understands that good real-world patient outcomes can carry as much weight as robust regulatory data, so understanding drug use beyond the clinical trial setting is

Debates & Insight
Doctors hold the key to understanding patient outcomes
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Doctors hold the key to understanding patient outcomes

Pharma is recognising the increasing importance of the patient voice in providing feedback on how medicines are utilised in a real-world setting and the impact they are having on outcomes.