A paradigm shift is occurring as patient engagement moves from an abstract concept to a pragmatic reality, and the evidence is already there to support this.
From marvels of engineering to the structured application of common sense, innovation in health is at the heart of what the health service is and how it has evolved over the last 70 years.
Everybody knows the current clinical trial model is broken. But it’s not technology that will fix it – it’s a mindset shift towards seeing clinical trials through the ‘user’s’ eyes.
Digital health solutions that work in the real world must also be designed to effectively support the patient’s tasks and goals, while being engaging to use. In other words, they need to be built with patients, not for them, say Alex Butler and Gavin Birchnall.
A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.