Makara Health appoints Leslie Robertson as Director of Audience Engagement
Southampton, April 5, 2017 – UK-based international healthcare communications and education agency Makara Health has today announced a new venture joining forces with audience engagement expert Leslie Robertson. Leslie is currently Founder and Chief Executive of Open Audience and will bring this bespoke meeting consultancy and design service to the Makara Health portfolio. As Director of Audience Engagement Leslie will lead a strategic consultancy in optimising audience communication and participation including the use of tailored technology.
Louise Sharp, Makara Health Founder and Managing Director, said: “Everything we do at Makara Health centres around the psychology and neurological levels of communication, which is why working with Leslie is such a natural fit. We’re really excited about taking engagement opportunities to the next level and incorporating new technology into the mix.”
Leslie Robertson, Director of Audience Engagement, said: “There is definitely a meeting of minds with Makara. I’m excited to be working with such a reputable and experienced team and look forward to building a new offering for clients. This will deliver tailored solutions both in the UK and internationally that can tackle the challenge of shaping how an audience thinks, feels and behaves before, during and after an event.”
Leslie has worked in life sciences for the last 30 years, more recently focusing on healthcare communications. He spent 26 years at AstraZeneca where he had a breadth of roles including significant international experience across 32 different markets. He will be responsible for providing strategic guidance and devising smart engagement programmes for new and existing clients.
About Makara Health
Makara Health started from a desire to do things differently, to work as a senior team more closely with clients, and to incorporate the art and science of psychology and the neurological levels of communication into our methodology, to deliver powerful messages designed to create change.
Whether it is a creative launch campaign for a new or re-launched brand, a training or education programme, market preparedness, or a PR programme to impact awareness, Makara fuses robust psychological theory with inspirational ideas to create exciting programmes that deliver real results.
Visit www.makarahealth.com to find out more.
About Open Audience
Open Audience works globally with some of the world’s leading healthcare and pharmaceutical organisations, helping them communicate with the audiences that matter most – employees, customers, business partners and shareholders.
To achieve optimum audience engagement Open Audience provides a consultancy service, alongside the supply of technology. Designing a conference or meeting to maximise audience involvement by advising on agenda and topic setting, interactive exercises, room layout, speaker training and what technology to use (and how to use it).
For further information contact:
Diana Evans +44 (0) 7827 967 196