New hybrid healthcare agency Stirred launches

Healthcare communications specialists Jo Spadaccino and Stuart Hehir have launched a new agency named Stirred which will offer communications, marketing and creative consultancy to healthcare businesses.

Spaduccino and Hehir previously worked together at health communications agency Pegasus (recently renamed Mind + Matter).

"As the world repairs and responds to the needs of today, health has now truly become everyone’s business," said Hehir. "Jo and I have always felt a huge weight of responsibility working in health comms and believe that our profession can make a significant difference to health outcomes. There has never been a more opportune moment for fresh thinking and switching things up a bit, and what better way to do that than creating something purpose-built from the ground up."

The former colleagues are positioning the agency as a "hybrid healthcare" agency and have launched with three clients in the pharmaceutical and scientific research spaces.

"Everyone is using the word hybrid in relation to virtual/office-based working at the moment, but for us the benefits of a hybrid concept goes way further," said Spadaccino. "Whether it’s bringing fresh perspectives from other verticals to challenge the health sector’s tendency to group think, blending strategic communications theory with the reality of integrated programme execution, or placing as much importance on bringing people together as the initial spark of an idea, there can be no one-size approach, but it still takes skill and experience to navigate it all. That’s where we come in."