Guido Körfer and Marc Henschel join McCann Health Germany
Pictured from left: Guido Körfer, Effie Baoutis and Marc Henschel
McCann Health Germany has made two key appointments to its leadership team, recruiting Guido Körfer to be its new president and Marc Henschel as executive creative director.
They join the agency as it moves into a new regional headquarters in Frankfurt that will direct McCann Health’s operations across western Europe.
Körfer joins the agency from Havas Düsseldorf, where he was managing director and developed a healthcare practice that focused on clients in the OTC and Rx sectors.
In his new role he will provide business leadership for the agency’s growing team across all offices of McCann Health Germany and will be responsible for the management and development of all aspects of the agency’s business.
Henschel, meanwhile, will be responsible for strengthening the healthcare communications agency’s creative offering and for working closely with its strategic and scientific leads.
He arrives at McCann Health having previously served as international creative director at Red Bull´s lead agency, having started his career at Scholz & Friends Berlin, where the German Association of Research-Based Pharmaceutical Companies (VFA) was one of his main clients.
Effie Baoutis, president of McCann Health West Europe, said: “I’m delighted to welcome Guido and Marc, two proven leaders with diverse industry experience, to our growing agency in Germany as we look to transform ourselves into a world-class health communications agency in our region and within our global network.
“Their diverse experience will strengthen our capabilities in data and insights-led marketing and digital communications and help navigate the challenges our clients are experiencing in an ever-changing market.”
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