Healthware acquires UK creative motion lab and consultancy SWM

Healthware Group has expanded its long-standing collaboration with UK-based SWM by acquiring the creative motion lab and consultancy.

Founded in London last year by Francis Mahmud Namouk and Genevieve Robson, SWM (Streaming Well Motion) is an evolution of Streaming Well, the health-focused video agency the duo set up in 2009.

SWM managing director Namouk said: “Joining the Healthware Group allows us to solidify our years-long working relationship and leverage the Group’s outstanding network and capabilities to better facilitate the exchange of scientific information around congresses and deliver relevance for daily clinical practice.”

Following SWM’s acquisition he will now also assume the role of global head of virtual customer experiences at Healthware Group and Robson will continue in her current role as SWM’s operations director.

Noting virtual conferences now account for up to two-thirds of all meetings, and around 70% of HCPs want virtual and hybrid meeting formats to continue even after the pandemic, Healthware said SWM’s creative and technological talents have never been more relevant.

Group’s CEO and founder Roberto Ascione said: “We are very excited about this acquisition, which further marks the commitment of Healthware in the next stage of evolution in learning science and advanced educational experiences.

“As the natural next step in a long and productive relationship, we look forward to serving new and existing clients in an expanded virtual capacity while remaining rooted in real-life human interactions.”

Founded in 1997 Healthware Group encompasses several brands, including its flagship full-service marketing and communications agency Healthware International, media consultancy Healthware Engage, innovation consultancy Healthware Labs and the pharmaphorum publication.

Earlier this year the digital health and innovation Group partnered with the National Cancer Institute of Naples in Italy to develop and roll out digital health platforms and late last year acquired Finland-based digital service development and creative agency Make Helsinki, which is now part of Healthware International.