Area23 and McCann triumph at the 2018 Creative Floor awards

There were big wins for Area23 and McCann Health at the 2018 Creative Floor Healthcare Awards last night.

Area23 won Most Awarded Agency and McCann Health won the Most Awarded Network at the London ceremony.

Area23’s awards on the night also included mixed media, CGI and illustration prizes, while McCann’s haul included recognition for its cinematography and internal communications work.

Creative Floor’s founder Shaheed Peera said: “A massive congratulations to those who picked up an award. I have no doubt that all our Winners will inspire the healthcare industry to see what can be achieved with real everyday briefs. Thank you to our judges and everyone who supports these awards. You’ve helped us raise over £65,000.00 towards helping underprivileged talent into health and wellness agencies.”

Now in its fifth year, The Creative Floor is the only health and wellness award show to donate a percentage of its profits to help improve diversity within healthcare communications, with award winners deciding how that money is spent.

2018 Creative Floor Healthcare Awards winners

CHARITY/PRO BONO

Animation

Good Food Goes Bad: A Cause For Good – CDM NEW YORK

Art Direction

#SaveNJLives – MCCANN ECHO
It’s Shocking – SAATCHI & SAATCHI NEW YORK

Mixed Media

The Rape Tax – AREA23
#SaveNJLives – MCCANN ECHO

Social Media

The Orange Project: A World Record Holder – MCCANN TORRE LAZUR

Press Campaign

The Rape Tax – AREA23
Blood Equality: Blood Flags – FCB HEALTH
Not out of the water – FCB HEALTH

Website

Health Fix – CONCENTRIC HEALTH

HEALTHCARE PROFESSIONAL

CGI

Battle in the Bone – AREA23
Help Us To Help You – MINISTRY OF HEALTH SAUDI ARABIA

Cinematography

Lives Move Forward – MCCANN HEALTH LONDON

Digital Detail Aid

Time to surface  – HAVAS LIFE MEDICOM

Exhibitions

The World’s Smallest Booth – AREA23
Parkinson’s House Call – FCB HEALTH

Film Individual

It’s Your Call! – MCCANN ECHO
Lives Move Forward – MCCANN HEALTH LONDON
Stefan the Stool Expert – OGILIVY COMMONHEALTH AUSTRALIA

Internal Communications

Expanding Worlds – MCCANN HEALTH LONDON

Photography

Explorer’s Spirit – GSW

Press Campaign

Five Million Puffs – FCB HEALTH
Forgotten Faces – MCCANN HEALTH LONDON

Press Individual

Impact of ADHD Car Crash – LEARNER ADAMS BONES
Battle in the Bone – AREA23
Five Million Puffs – FCB HEALTH

Product Design

The Trafficking Exam – AREA23

Website

Change Gout – LANGLAND

PATIENT/CONSUMER

Ambient

Knit Big for Little Lungs – CDM PRINCETON
HVOS – THE BLOC
Make Blood Cancer Visible – PUBLICIS LIFEBRANDS

Design

Make Blood Cancer Visible – PUBLICIS LIFEBRANDS

Best Digital Tactic

TXT 2 HLP – AREA23

CGI

Around The Corner – AREA23

Cinematography

The Journey – MCCANN HEALTH LONDON

Film Campaign

Contraceptive Match – ORCHARD AUSTRALIA
The Wrestler – KLICK HEALTH

Film Individual

The Journey – MCCANN HEALTH LONDON
Stefan the Stool Expert – OGILVY COMMONHEALTH AUSTRALIA
The Wrestler – KLICK HEALTH
Joint Decisions: It’s Your Call! – MCCANN ECHO

Illustration

The Diabetes Downfall – AREA23

Mixed Media

Knit Big for Little Lungs – CDM PRINCETON
The Wrestler – KLICK HEALTH
Silence Sucks – CONCENTRIC HEALTH

Print Sales Material

Washable Book – MCCANN HEALTH JAPAN

Product Design & Mode of Action

Washable Book – MCCANN HEALTH JAPAN

Social Media

Memories For Memory Loss – THE BLOC

Typography

Make Blood Cancer Visible – PUBLICIS LIFEBRANDS

VETERINARY (HCP)

Press – Individual

Protect Your Newborns – SYNEOS HEALTH

BEST OF BEST

Best Creative

Edgar Casillas and Carlos Benitez – CDM NEW YORK

Best Suit

Kristina Teng – CONCENTRIC HEALTH

Best Young Talent

Kathryn Black – CONCENTRIC HEALTH

Bravest Client

Mary Malito – CONCENTRIC HEALTH

Most Awarded Agency

Area23

Most Awarded Network

McCann Health

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