Havas Lynx and McCann Health win big at The Creative Floor

The winners of the 6th annual Creative Floor Healthcare Awards were announced yesterday in London. Havas Lynx Group won the Most Awarded Agency and McCann Health won the Most Awarded Network.

The Creative Floor is the only health and wellness award show in the world to donate a percentage of profits to help more diversity into the healthcare communications industry. Winners of the awards decide how the money is spent.

“We had over 1600 pieces enter this year and only a fraction of that made it through, so a huge congratulations to all our Finalists and Winners,” said Shaheed Peera, founder of The Creative Floor.

“The work is world-class and I have no doubt that it will help to inspire the pharmaceutical industry to see what can be achieved with real everyday briefs. Thank you to our judges and everyone who supports this very special award show. Since launch, we’ve raised over £80,000.00 towards helping underprivileged people into health and wellness agencies.”

Winners:

CHARITY / PRO BONO

Poster Individual
- Saatchi & Saatchi Wellness New York – Thrown Out
Poster Campaign
- GSW – It’s more than recycling, it’s reincarnation
Ambient
- CDM New York – Good Morning Peyton
Best use of technology
- Serviceplan – Fittle
Illustration
- The Bloc – Shitty Gifts
Film Individual
- Saatchi & Saatchi Wellness New York – The Cat Rap
Photography
- FCB Health – Still Not Out Of The Water
Art Direction
- FCB Health – Still Not Out Of The Water

HEALTHCARE PROFESSIONAL

Poster Campaign
- McCann Health New York – Puzzlehead
Press Individual
- BMore Creative – See aTTP-tattoo
- CDM London – Rocket man
Print Sales Materials
- Saatchi & Saatchi Wellness New York – The Beauty of Science Revealed
- Wordbird – See Beyond Vision
Exhibition
- Havas Lynx Group – See Below
- Publicis LifeBrands – Michael’s World
Symposium
- Concentric Health – Room to Breathe
CGI
- Grey New York – Heal Trafficking
- Publicis LifeBrands – Commitment to Harmony
Mixed Media
- Publicis LifeBrands – Life Sucked Out
Digital Tactic
- Klick Health – Introducing I.D.A.
- CDM New York – Swarm
- Havas Lynx Group – Maxbot
Digital Detail Aid
- Saatchi & Saatchi Wellness New York – HS: The Burden Beyond What You See
Animation
- McCann Health Japan – Anthem
- McCann Health Japan – The New Chapter
Best use of technology
- Klick Health – Introducing I.D.A.
- CDM New York – Swarm
- The Bloc – Growing Innovation
Mode of Action
- W20 – LOKELMA MOA
- Film Individual

CONSUMERS / PATIENTS

Poster Campaign
- Mullen Lowe – Unstoppable
Ambient
- McCann Health London – The Urban Eye Test
- McCann Health New York – Hope Stems
- McCann Health India – Noon Assembly
- McCann Health China – A Warning from the Future
Photography
- GSW – screen4cmv.org
Art Direction
- McCann Health Brazil – Valuable Heritage
Design
- Havas Lynx Group – Journal of Me
Mixed Media
- Habbar – Defective Product Recall
Digital Tactic
- Reckitt Benckiser – April Fools, Colour Changing Condoms
Social Media
- Klick Health – VERSED on HPV
- Habbar – Defective Product Recall
Animation
- Havas Lynx Group – New Mindset
Best use of Technology
- FCB Chicago – Infusion Squad
- Havas Lynx Group – The A.I.dentity
Logo
- Havas Lynx Group – The A.I.dentity
Product Design
- Serviceplan – Making The World Accessible, Dot by Dot.
Cinematography
- DDB Remedy – Are you Chris?
Film Individual
- Havas Lynx Group – U=U=
- Havas Lynx Group – Tame Your Migraine

BUSINESS TO BUSINESS

Individual any media
- Klick Health – Adaptive Brand Playbook
Self Promotion – Individual
- GSW – Alphabet City
- Wellmark – Glittertastic guidelines

BEST OF BEST

Young Talent
- Digitas Health – Brittany Wenner
- The Bloc – Colin Forsyth (Tribute work)
Bravest Client
- Concentric Health – Frank Salisbury
- McCann Health New York – Eli Lilly
- Habbar – Saudi Ministry of Commerce & Investment
Best Creative
- McCann Health India – Alok Saini
Best Suit
- Concentric Health – Julie Preston
- The Bloc – Rob Roth
Best Healthcare Company
- The Bloc – Greenwich Biosciences
Best Communications Agency
- McCann Health India
Most Awarded Agency
- Havas Lynx Group
Most Awarded Network
- McCann Health