Views & Analysis Digital tools driving innovative clinical trials The COVID-19 pandemic has catalysed significant changes in the way pharma develops drugs, particularly in the cl
Views & Analysis Four things you need to know about FDA regulations and digit... If you work in pharma, the chances are you’re no stranger to the United States Food and Drug Administration, or FDA, which regulates pharmaceuticals.
Views & Analysis How digital is transforming the commercial leader’s role in ... Pharma’s evolving role in patient care
Digital Digital therapeutics gaining traction in the market Digital health funding has grown exponentially over the last few years and fuelled significant investment.
Digital Sleep tracking and the potential for digital endpoints Sleep and its importance to health is becoming a greater focus of research.
Digital Could virtual reality become an essential tool for healthcar... The technology behind virtual reality is rapidly advancing, allowing developers to create entire 3D hospitals for training purposes.
Patients Making direct-to-patient work, with Matt Wadyka Matt Wadyka, chief client strategy officer at Inizio Medical, spoke to pharmaphorum about the ins and outs of direct-to-patient programmes in pharma.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.
