Digital Health Views & Analysis

Views & Analysis

Digital

Reuters Pharma USA – Maria Whitman

At Reuters Pharma USA in March, ZS Associates' Maria Whitman sat down with pharmaphorum to discuss why it's time to reinvent pharma's marketing strategy

Digital

The optimal mix of AI and human interactions for healthcare ...

Pharmaceutical firms all around the world are investing in AI technology alongside human experts to help provide satisfying HCP engagement experiences

Digital

Why IoMT is key to successful healthcare innovation

On the 75th anniversary of World Health Day, it’s notable that this year’s theme is about ‘health for all’.

Digital

Is Pear’s demise a sign of things to come for digital therap...

As Pear Therapeutics’ financial situation forces the company into bankruptcy, Ben Hargreaves takes a look at whether this is just a blip on the road for digital therapeutics, or a sign of d

Digital