Digital Smarter learning and better outcomes: How AI can provide an ... AI is revolutionising medical education, optimising learner outcomes and, ultimately, improving real-world patient care.
Digital Digital marketing worked. Now pharma must reorganise around ... Remember when I said that patients are coming to doctors with formed opinions – if they come to physicians at all?
Digital We can’t fix modern healthcare with 1950s solutions. AI is t... In today’s NHS, the urgency of embracing artificial intelligence (AI) is no longer a matter of innovation - it’s a matter of survival.
Digital Digitalisation of pharma in 2025: What’s holding firms back? The ability to operate with real-time data, integrated systems, and validated automation is now essential.
Digital Monzo-meets-medicine? A prescription for just-in-time health... Challenger brand thinking has transformed industries all around us. What if we applied the same to healthcare?
News BMS's Breyanzi is first CAR-T for marginal zone lymphoma Bristol Myers Squibb has taken CAR-T therapy into new territory, after getting FDA approval for Breyanzi in marginal zone lymphoma.
Sales & Marketing Sponsored How to meet your physicians where they are online A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.