The life sciences industry is embracing the transformative power of artificial intelligence (AI) and automation, leveraging its unmatched advancements in speed, accuracy, and efficiency to
The future of patient-centricity in pharmacovigilance involves a dynamic flow of data and information revolving around patients and enabling them — and their caregivers — to make insights-b
The COVID-19 pandemic accelerated a change that was already underway with regards to the digitisation of biopharma marketing – and the increasing ubiquity of omnichannel.
Why do the same medications work well in some patients and poorly in others? One reason might be the poorly understood connection between mind and body.
A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.
