Views & Analysis The rise and rise of digital health investment From remote consultations to digital treatments, medical robotics to wellness apps, the digital health ecosystem is expanding like never before.
Views & Analysis Reimagining commercialisation with AI We speak to Indegene’s Gaurav Kapoor to find out how he thinks pharma’s sales and marketing model needs to change and why AI is the solution.
Views & Analysis 5 digital marketing mistakes that can derail drug launches With all eyes on marketing, the stakes are never higher than Day 1 of a new drug launch.
Views & Analysis Accelerating digital engagement in medtech Agnitio’s CEO Lars Diemer speaks with senior medtech execs every week.
Views & Analysis Digital therapeutics start-ups need patience as well as pati... An entirely new category of medicine is emerging, and a new wave of digital therapeutics start-ups is joining the effort to bring meaning and definition to this new industry.
Views & Analysis The top 10 ways digital will transform healthcare Janssen’s Kris Sterkens gives his thoughts on how digital will continue to influence healthcare in the age of information.
News Senju launches first-in-class dry eye disease drug in Japan Senju has launched a new drug for dry eye disease (DED) in Japan, Avarept, the first drug in the TRPV1 antagonist class to reach the market.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.