Views & Analysis

Views & Analysis
How effective data management can support NHS Trusts to hit their targets

Pandemic paves way for innovative hybrid healthcare

While the heroic abilities of the NHS have been on display throughout the COVID-19 pandemic, the last year has also exposed the longstanding limitations and frailties of our underfunded hea

Market Access
Marketing science – brand innovation for pharma

A roadmap for adopting New Science 

The pandemic’s disruption galvanised the biopharma industry into unprecedented action, demonstrating what’s possible when the global scientific community collaborates in exceptional ways an