10 Tips for Digital Asset Management Success
Given the recent rise in digital engagement and the drastic increase in digital content, it’s now essential that pharmaceutical companies have a comprehensive content strategy.
A foundational step in this process is to implement an integrated solution for digital asset management (DAM) and medical, legal and regulatory (MLR) review.
This enables pharma companies to simplify management of digital assets and speed up the creation, and review of new promotional materials. This also helps teams reduce agency spending, improve content reuse and ensure full ownership of all source files.
Check out this new eBook to learn how one specialty pharma successfully launched and scaled a single system for DAM and MLR review.
“Our goal was to have a single solution for both MLR review and DAM. Now our submissions are higher quality, workflow isn’t held up, and the review process is quicker,” said the company’s director of marketing services, adding: “I can’t imagine using two systems for MLR review and DAM—one solution for both is incomparable.”
By following the tips in this ebook, companies can lay a foundation for success in their commercial content strategy. The ebook includes advice on how to influence change management and drive adoption, how to structure priorities and launch plans, and how to manage day-to-day operations and quality control.
Download: ‘10 Tips for Digital Asset Management Success’ eBook