Five practical steps to patient centricity

How can pharma marketers put patients at the centre of product strategy and help improve their conditions? And which companies are developing truly patient-centred support and services? Shai Blackwell and Oliver Childs from Anatomy Health step away from the crystal ball and get pragmatic in the current issue of pharmaphorum’s magazine, Deep Dive: Patient Centricity II .

Better and cheaper treatments are always needed. But demonstrably better value is needed, too – value that comes not simply through unit cost, but from wider patient experience and outcomes. Pharma needs to provide this value in order to succeed in the brave new patient-centred world.

But what’s sometimes missing from these future-gazing discussions and thought pieces is concrete, practical guidance. What can you do now to be more patient centric and value driven?

Points covered include:

  • Language is key: Patient centricity starts with developing information, services and support that meet the health literacy needs of your audience.
  • HCPs are the gateway: A cohesive patient support strategy must include a detailed plan of how you are going to sell-in your support services to HCPs and the wider healthcare system.
  • Shift from a product to solution mindset: The ultimate aim of a solutions-led model is about bringing an outcome to the market, not just a treatment.

Read their five-point guide in the full article.

Please note that Deep Dive is best viewed in full-screen mode.

Read the full Deep Dive: Patient Centricity II magazine here.

If you would like to read previous editions of Deep Dive, and sign up to receive future editions, please visit the Deep Dive page on the website.

Next edition is Deep Dive: Future Pharma II – publishing at the end of May. Contact Adam to get involved: