What doctors say

Views & Analysis

Daniel Ghinn examines the reaction of healthcare professionals on social media to the recent UK budget and its funding of the NHS.

Articles

A year after Zika virus was confirmed in the Americas, Daniel Ghinn reviews HCP reactions on social media.

Oncology

At Reuters Pharma USA this week, Boehringer Ingelheim's Vicky Brown spoke with us about the company's recent approval for Hernexeos in NSCLC.

Sales & Marketing

As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.