Views & Analysis
Doctor with patients 600

Tracking studies: moving with the times

The benefits of Awareness, Trial, and Usage tracking can be enhanced if technology is introduced to bring responsiveness – and insights – in real time, as the business dictates.

Glass Medicine Vials and botox, hualuronic, collagen or flu Syringe on a white background.

US physicians favour biosimilars

As the US FDA moves towards issuing final guidelines on biosimilars, recent research with specialists in five main therapy areas suggests they are willing to embrace them if efficacy and safety