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Twitter has been used by health professionals for over a decade to share medical knowledge and education. Until

What HCPs think about medical tweetorials

https://pharmaphorum.com/digital/medical-education-hcps-medical-tweetorials/

Appointments/ News/ News/ News/ Sales and Marketing

Ogilvy Health promotes Rebecca Carter to Head of Social Media

Catherine Longworth comms, Ogilvy Health, social media 0 Comment

Ogilvy Health UK has promoted Rebecca Carter to the newly created role of Head of Social Media. Carter

Ogilvy Health promotes Rebecca Carter to Head of Social Media

https://pharmaphorum.com/sales-marketing/ogilvy-health-promotes-rebecca-carter-to-head-of-social-media/

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News/ News/ Sales and Marketing

COVID jab rollout provides short opportunity for pharma to build trust

Phil Taylor COVID-19, digital, marketing, Mediahub, pharma, reputation, social media 0 Comment

After decades of struggling with poor public perception, the pharma industry has an opportunity to generate stronger connections

COVID jab rollout provides short opportunity for pharma to build trust

https://pharmaphorum.com/news/covid-jab-rollout-provides-short-opportunity-for-pharma-to-build-trust/

Digital/ News/ News/ Top stories

Talking Medicines gets funding to expand AI-based “patient voice” platform

Phil Taylor artificial intelligence, digital, patients, social media 0 Comment

Talking Medicines has raised £1.1 million ($1.4 million) in funding that will be used to develop an artificial

Talking Medicines gets funding to expand AI-based “patient voice” platform

https://pharmaphorum.com/news/talking-medicines-gets-funding-to-expand-ai-based-patient-voice-platform/

Patients/ Views & Analysis/ Views and analysis

What HCPs Think about schools reopening

mike.hammerton@pharmaphorum.com coronavirus, COVID-19, HCPs, schools, social media, UK, What HCPs Think, WhatHCPsThink 0 Comment

In our latest article in the What HCPs Think series, CREATION.co’s Jamie Doggett analyses the social media activity

What HCPs Think about schools reopening

https://pharmaphorum.com/views-analysis-patients/what-hcps-think-about-schools-reopening/

Digital/ News/ News

Social media users more likely to break COVID-19 lockdown rules – study

Richard Staines coronavirus, COVID-19, digital, Facebook, social media, YouTube 0 Comment

People who get information about coronavirus from social media platforms such as Facebook and YouTube are more likely

Social media users more likely to break COVID-19 lockdown rules – study

https://pharmaphorum.com/news/social-media-users-more-likely-to-break-lockdown-rules-study/

Deep Dive/ R&D/ Views & Analysis/ Views and analysis

Bringing social media listening into R&D

mike.hammerton@pharmaphorum.com Deep Dive, Deep Dive: R&D Disruption, Maria Picone, Prader-Willi syndrome, rare disease, social media 0 Comment

After her daughter was diagnosed with Prader-Willi syndrome, Maria Picone used social media listening and AI analytics to

Bringing social media listening into R&D

https://pharmaphorum.com/r-d/views-analysis-r-d/bringing-social-media-listening-rd/

Digital/ Views & Analysis/ Views and analysis

#WhatHCPsThink: 4 digital behaviours when HCPs use social media

mike.hammerton@pharmaphorum.com social media, What HCPs Think, WhatHCPsThink 0 Comment

If you are an avid social media user or someone curious about social media, have you ever wondered

#WhatHCPsThink: 4 digital behaviours when HCPs use social media

https://pharmaphorum.com/views-analysis-digital/whathcpsthink-5-digital-behaviours-when-hcps-use-social-media/

Facebook preventive health mobile app cancer and heart disease

Digital/ News/ News

Facebook Preventive Health leads with cancer and heart disease

Dominic Tyer Facebook, online healthcare, social media 0 Comment

Facebook wants to start alerting its users when their next medical test is due as part of a

Facebook Preventive Health leads with cancer and heart disease

https://pharmaphorum.com/digital/facebook-preventive-health-cancer/

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