social media

News

ABPI code updated with first social media guidance

Guidance on the way pharma companies communicate about prescription medicines has been updated in the UK to cover use of social media channels for the first time.

Sales & Marketing

The evolving role of social media in healthcare

In recent years, social media has evolved into an essential part of pharma operations, for better or worse.

Views & Analysis

Elon Musk, pharma, and the future of Twitter

Musk’s arrival at the social platform has raised questions for users, which includes pharma companies who use Twitter for marketing and patients who utilise it to engage with their medical

Digital

What HCPs think about medical tweetorials

Twitter has been used by health professionals for over a decade to share medical knowledge and education.

Sales & Marketing

Ogilvy Health promotes Rebecca Carter to Head of Social Medi...

Ogilvy Health UK has promoted Rebecca Carter to the newly created role of Head of Social Media.

News

COVID jab rollout provides short opportunity for pharma to b...

After decades of struggling with poor public perception, the pharma industry has an opportunity to generate stronger connections with consumers than ever thanks to the COVID-19 vaccine driv