Views & Analysis Implementing cloud marketing technology Sanofi Pasteur MSD’s journey to digital has helped sales rep engagement, as well as compliant content creation and distribution.
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Roche Roche muscling into melanoma with Tecentriq Swiss pharma looking to combine immunotherapy with already marketed drugs.
Views & Analysis The advantages of a personalised, compliant email service Tailoring messages to the recipient’s needs results in a higher open rate and greater engagement.
News No US Remicade biosimilar until at least October Pfizer must wait until 180 day period ends, court fight ongoing.
Oncology LSX2026: Addressing adult eye cancer, with Roi Raz Roi Raz, CEO of ReBio Pharma, discusses injectable, bioresorbable sustained release delivery for ophthalmic therapeutics at LSX 2026.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.