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Eversana aims athletes' mental coaching at pharma sales reps

Eversana's suite of commercialisation tools for pharma companies will soon have a new component – cognitive behavioural training tools designed to improve the performance of sales represent

Sales & Marketing

Coaching Consistency

Leading tennis players train two to three hours a day to prepare for tournaments and have daily coaching input to make them game ready.

Sales & Marketing

Utilising real-time data to improve customer engagement

Oskar Möbert, vice president, OpenData Europe at Veeva Systems, tells us how they are reimagining customer reference data to boost pharma rep productivity, enable more personalised engageme

Views & Analysis

Designing HCP engagement for the next normal

Life sciences companies’ engagement with HCPs has changed significantly in the past 12 months, as the COVID-19 pandemic struck.

Views & Analysis

Pharma improves HCP engagement during COVID-19 – report

Pharma companies have improved how they engage with healthcare providers as a result of COVID-19, according to a new survey of HCPs.

Views & Analysis

How COVID-19 is changing the sales model

The COVID-19 pandemic means that reps can no longer speak face-to-face with physicians and many HCPs simply don’t have the time to engage with pharma.

Eversana aims athletes' mental coaching at pharma sales reps

Coaching Consistency

Utilising real-time data to improve customer engagement

Designing HCP engagement for the next normal

Pharma improves HCP engagement during COVID-19 – report

How COVID-19 is changing the sales model

Novartis names ex-BMS CEO Caforio as chair amid strong Q1

Fixing clinical trial data management

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