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Sales and Marketing/ Views & Analysis/ Views and analysis

Measuring success in pharma marketing: Does engagement equate to prescriptions?

Amanda Barrell digital engagement, HCPs, pharma marketing, prescriptions 0 Comment

Is engagement the equivalent of a “digital smile” in pharma marketing, or have we been measuring communications efficacy

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Measuring success in pharma marketing: Does engagement equate to prescriptions?

https://pharmaphorum.com/sales-marketing/measuring-success-in-pharma-marketing-does-engagement-equate-to-prescriptions/

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Patients/ Views & Analysis/ Views and analysis

Affordability is blocking worldwide access to medication

Amanda Barrell access to medication, Global Health and Wellness Report, kantar, prescriptions 0 Comment

Our growing understanding of human biology is accelerating medical science at an unprecedented rate – but more needs

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Affordability is blocking worldwide access to medication

https://pharmaphorum.com/views-analysis-patients/affordability-is-blocking-worldwide-access-to-medication/

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Sidekick and Pfizer prep launch of DTx for atopic dermatitis
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