Pharma Sales Archives -

MSLs are in prime position to build new structures of engagement as the pharma industry recalibrates after the

Pharma’s New Frontier

https://pharmaphorum.com/sales-marketing/pharmas-new-frontier/

compass struggling to find effective routes

Sales and Marketing/ Views & Analysis/ Views and analysis

Focussing on pharma’s blind spot

mike.hammerton@pharmaphorum.com 60 Seconds, Pharma Sales, sales training 0 Comment

Industry’s free pass to its target audience has been shredded by the pandemic leaving the sales force compass

Focussing on pharma’s blind spot

https://pharmaphorum.com/sales-marketing/sales-force-pharmas-blind-spot/

Sales and Marketing/ Views & Analysis/ Views and analysis

Seizing opportunities with perfectly pitched messages

mike.smith@pharmaphorum.com 60 Seconds, coaching, Pharma Sales 0 Comment

Personal relationships have been the dominant force in sales for generations but the pandemic has ripped up this

Seizing opportunities with perfectly pitched messages

https://pharmaphorum.com/sales-marketing/seizing-opportunities-with-perfectly-pitched-messages/

Beautiful Asian woman learning yoga pose with female instructor in yoga studio or health club. Sport exercise activity, gymnastics or ballet dancing class, or healthy people lifestyle concept

Sales and Marketing/ Views & Analysis/ Views and analysis

Practice makes perfect

mike.hammerton@pharmaphorum.com 60 Seconds, coaching, Pharma Sales 0 Comment

The seismic shift away from face-to-face meetings caused by the pandemic has given the pharmaceutical industry a fundamental

Practice makes perfect

https://pharmaphorum.com/sales-marketing/practice-makes-perfect-60-seconds/

Genuine Transformation: Preparing for Pharma’s New Sales Coaching Reality

Sales and Marketing/ Views & Analysis/ Views and analysis/ White Papers/ Whitepapers

Sales coaching: preparing for the new reality in pharma

mike.hammerton@pharmaphorum.com 60 Seconds, COVID-19, Pharma Sales, sales coaching, sales representatives 0 Comment

COVID-19 has been a catalyst for a huge amount of change across the pharmaceutical industry, acting as an

Sales coaching: preparing for the new reality in pharma

https://pharmaphorum.com/whitepapers/pharma-sales-coaching-new-reality/

Sales and Marketing/ Views & Analysis/ Views and analysis

Launch excellence: escaping the complexity trap

mike.hammerton@pharmaphorum.com IQVIA, Pharma Sales, product launches 0 Comment

IQVIA’s Sarah Rickwood and Markus Gores look at how to deliver consistent launch performance in an increasingly complex

Launch excellence: escaping the complexity trap

https://pharmaphorum.com/sales-marketing/launch-excellence-escaping-the-complexity-trap/

Partner content/ Partner Content/ Press releases

P360 Boosts ZING SMS Communication Module with Multimodal Enterprise-Grade Features

Brian Fitzgerald artificial intelligence, P360, pharma marketing, Pharma Sales, Unified Communications 0 Comment

Innovative new UCaaS platform powers Pharma sales

P360 Boosts ZING SMS Communication Module with Multimodal Enterprise-Grade Features

https://pharmaphorum.com/partner-content/p360-boosts-zing-sms-communication-module-with-multimodal-enterprise-grade-features/

Sales and Marketing/ Views & Analysis/ Views and analysis

The post-COVID future of physician sample access and engagement

mike.hammerton@pharmaphorum.com commercialisation, HCP engagement, Multichannel, omnichannel, Pharma Sales 0 Comment

Building modern commercialisation strategies requires pharma to find the right balance of old ways and new approaches, says

The post-COVID future of physician sample access and engagement

https://pharmaphorum.com/sales-marketing/covid-physician-pharma-access-engagement/

Podcast/ Sales and Marketing/ Video/ Views & Analysis/ Views and analysis

Pharma’s post-COVID prospects: the pharmaphorum podcast

Dominic Tyer Accenture, Pharma Sales, podcast, sales 0 Comment

In this latest podcast, pharmaphorum spoke to Andrew Meade, life sciences lead UK and Ireland at Accenture, about

Pharma’s post-COVID prospects: the pharmaphorum podcast

https://pharmaphorum.com/sales-marketing/pharma-covid-prospects-podcast/

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