patient

Views & Analysis
Breaking barriers to patient access in rare oncology

Breaking barriers to patient access in rare oncology

As technological advances unlock a more nuanced understanding of disease – and exciting opportunities for personalised medicine – some cancers are now being redefined as rare diseases.

Views & Analysis
Learning-from-online-patient-peer-support-groups-1200x675-Feature

Learning from online patient peer support groups

Online patient communities have become a staple part of the healthcare landscape in recent years, presenting the sector with ever greater opportunities to identify, understand and tackle un

Views & Analysis
Engaging-the-empowered-patient-1200x675-Feature

Engaging the empowered patient

Success requires addressing behaviour from the individual’s perspective, as well as a socio-cultural and environmental context, says Andy Stankus, Kantar’s general manager, Health Division.