What Is The Best Way to Incentivise a Digital-First Sales Team?Incentivising people with KPI-linked bonuses is nothing new. Especially in commercial roles it has long been standard. The Share XWhat Is The Best Way to Incentivise a Digital-First Sales Team?https://pharmaphorum.com/views-and-analysis/what-is-the-best-way-to-incentivise-a-digital-first-sales-team/
The meaning of digital innovation: the pharmaphorum podcastThis instalment of the podcast considers the meaning of digital innovation, both in pharma and outside the industry, Share XThe meaning of digital innovation: the pharmaphorum podcasthttps://pharmaphorum.com/podcast/digital-innovation-edwin-erckens-exeevo/
What CX Tech Innovations Options Are Ripe for Consideration?Innovation is often driven by frustration. Scaling and adopting innovative solutions always works best if it gets rid Share XWhat CX Tech Innovations Options Are Ripe for Consideration?https://pharmaphorum.com/views-and-analysis/what-cx-tech-innovations-options-are-ripe-for-consideration/
Reality Check | Is Your Current Customer Engagement Solution the Best Choice for All Markets?Do your sales reps drive a Ferrari? Probably not. Would they like one if you offered it to them? Probably. Once they were used Share XReality Check | Is Your Current Customer Engagement Solution the Best Choice for All Markets?https://pharmaphorum.com/views-analysis-sales-marketing/is-your-customer-engagement-solution-the-best-choice-for-all-markets/
Omnichannel customer-centric teams and the future of pharma CRMIf pharma companies are to live up to their decades-old patient-centric promises then marketing budgets need to move Share XOmnichannel customer-centric teams and the future of pharma CRMhttps://pharmaphorum.com/views-and-analysis/omnichannel-customer-centric-teams-and-the-future-of-pharma-crm/
COVID drives a customer experience shift in life sciences CRMThe future of life sciences CRM will be defined by rapid digital transformation and a focus on customer Share XCOVID drives a customer experience shift in life sciences CRMhttps://pharmaphorum.com/views-analysis-sales-marketing/covid-drives-a-customer-experience-shift-in-life-sciences-crm/
2021 Outlook: The future for life sciences customer experienceResearch from a large-scale survey of 1000+ senior pharma professionals has highlighted the divide between digitally adept companies Share X2021 Outlook: The future for life sciences customer experiencehttps://pharmaphorum.com/views-analysis-sales-marketing/2021-outlook-the-future-for-life-sciences-customer-experience/
