Observations & Predictions

Sales & Marketing

virtual electronic medical record interface

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5 forces reshaping pharma commercialisation in 2026

As infrastructure bottlenecks ease and regulatory frameworks mature, pharma's AI adoption is shifting from proof-of-concept to production-grade deployment

Patients

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From insight to impact: Why the patient voice will redefine ...

Is patient-centred trial design becoming a strategic advantage for mid-size pharma, helping cut risk, improve timelines, and engage patients?

Digital

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The imperative for patient centricity in clinical research i...

Read uMotif's Observations & Predictions on the imperative for patient centricity and stronger patient-site relationships in clinical research.

R&D

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Obesity, complexity, and the lab: What 2025 taught us, and w...

The complexity of working with the patient population in obesity continues to challenge traditional trial design. hVIVO looks to the year ahead.

Digital

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Clinical trials at the core: Decentralised, AI targeted, ESG...

For Inventus' Steve Sanghera and Jim Michel 2025 was a year of progress in clinical trial enablement.

Sales & Marketing

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The AI imperative: Establishing the standard for modern clin...

The findings from the Medidata-commissioned survey confirm that AI implementation in clinical trials has moved firmly beyond theoretical discussion.

5 forces reshaping pharma commercialisation in 2026

From insight to impact: Why the patient voice will redefine ...

The imperative for patient centricity in clinical research i...

Obesity, complexity, and the lab: What 2025 taught us, and w...

Clinical trials at the core: Decentralised, AI targeted, ESG...

The AI imperative: Establishing the standard for modern clin...

NHS "isn't delivering equitable care for rare diseases"

Using AI-driven synthetic personas to take your insights fur...

Observations & Predictions

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