multichannel marketing
Debates/ Sales and Marketing/ Webinars/ Webinars in home page/ Webinars On demand
How ‘thinking modular’ might ease digital content overload in pharma
louise.bellamy@pharmaphorum.com
brand planning, digital, digital content, HCP reach, localisation, Modular content, multichannel marketing, multichannel strategy, Veeva, Veeva CRM
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Debates/ Digital/ Webinars/ Webinars in home page/ Webinars On demand
How to apply global brand strategies to every customer interaction
louise.bellamy@pharmaphorum.com
brand planning, digital content, global brand strategies, multichannel marketing
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Sales and Marketing/ White Papers/ Whitepapers
Tell us: how fast is pharma innovating
louise.bellamy@pharmaphorum.com
multichannel marketing, pharma marketing innovation, Tag
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Partner Content/ Partner content/ Press releases/ Sales and Marketing
MULTICHANNEL EFFECTIVENESS FOR PHARMA
Mike Smith
customer engagement, marketing, MCM, multichannel marketing, WilliamsLeaTag
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Articles/ Healthcare/ Pharma Market Access/ Sales and Marketing/ UK & Europe/ Views and analysis
The evolution of multichannel marketing into touchpoints
Marco Ricci
brand strategy, digital marketing, MCM, multichannel marketing, pharma marketing
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How far is the industry from fully embracing modern-day ‘touchpoint’ marketing?
Debates & Insight/ Sales and Marketing/ Sales and Marketing/ Slider in whitepapers/ White Papers
Touchpoint optimisation: time for multichannel marketing to reconnect the brand story and the customer
Susan Wormald
Brand marketing, kantar health, multichannel marketing
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