MULTICHANNEL EFFECTIVENESS FOR PHARMA

Most industries are adopting multichannel marketing (MCM), but the pharma sector lags behind compared to other industries.

It is often said that the pharmaceutical industry can’t match the kind of advanced multichannel marketing seen in sectors such as the retail and travel industries because of the high level of regulation and how it can limit communication.

While there is some truth in this reality, there are other highly regulated sectors that have shown it is possible to use creative approaches in MCM to produce engaging and customer-centric communications.

One such industry is that of financial services, where marketers have applied some simple principles to build engagement – and from which pharma can definitely learn.

Read insights by Williams Lea Tag and see the data visualised on five ways pharma marketers can improve campaign results and customer engagement