Multichannel

Sales & Marketing

The post-COVID future of physician sample access and engagem...

Building modern commercialisation strategies requires pharma to find the right balance of old ways and new approaches, says Cardinal Health’s Jennifer Baughman.

Views & Analysis

What is modular content and why do pharma marketers need it ...

Modular content is an established practice among digital and content marketers in sectors such as FMCG and retail, who are challenged with increasing demand for more content and creating pe

Views & Analysis

Designing HCP engagement for the next normal

Life sciences companies’ engagement with HCPs has changed significantly in the past 12 months, as the COVID-19 pandemic struck.

Sales & Marketing

Time to change the channel? The future for customer engageme...

Sarah Rickwood delves into IQVIA data to find out exactly how pharma's HCP engagement has changed over COVID-19, and what the channel mix might look like after the pandemic.

News

Pharma to increase spend on digital marketing - report

A third of pharma companies will be spending more than half of their marketing budget on digital channels over the next three years, according to a new report.

Views & Analysis