MSL

Sales & Marketing

Launch Excellence: Moments of Truth

The launch environment for pharmaceutical industry products is evolving at pace with new scientific discoveries and shifting engagement patterns, creating challenges and opportunities.

Sales & Marketing

Empowering MSLs to be the kings of Pharma’s New Frontier

The demand for high-calibre, sharply-focussed clinical knowledge and data is increasing as HCPs streamline and recalibrate their engagements with the pharmaceutical sector.

Partner Content

Partner Content

The Evolving Role of the Sales Rep: A Conversation with Jill...

Traditionally, the foundation of pharmaceutical sales has been in-person visits between sales representatives and healthcare professionals (HCPs), which include events, conferences, dinners, and in

Partner Content

Partner Content

Omnichannel strategies to revolutionize the healthcare profe...

Two years into the COVID-19 pandemic, engaging with healthcare professionals about treatments has never been more difficult. Consultants, doctors, and nurses are overworked, stressed, and tired.

Sales & Marketing