Sales & Marketing
Next Generation Coaching

Next generation coaching

Capturing an audience is a critical task. Doing that in a wind tunnel of multi-channel white noise requires a special brand of cut-through.

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Summarising & Combining Insights

Sometimes your MSLs may capture several insights that are very similar to each other in content and theme.

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Capturing MSL Field Insights

Even the first seemingly simple step of the MSL Field insight cycle – capturing actual insights into a system – has many more subtleties and complexities when you really start getting into