Views & Analysis Medical affairs: learning to change behaviour? Research points to the need for greater engagement with behavioural science among medical affairs professionals.
Views & Analysis Medical affairs: leading a transformation in medicines Medical Affairs is leading the change towards a more patient and customer-centric, data driven industry.
Partner Content Partner Content “The important thing is to not stop questioning.” (Albert Ei... Intuition and experience – the ideal combination for finding a solution to an issue… or is it?
Partner Content Partner Content Understanding the Medical Continuum Building a full picture of the development of a drug can be a time-consuming process.
Views & Analysis Five questions: How are data and analytics transforming Medi... How big data and patient centricity are changing the Medical Affairs function.
R&D The long-delayed promise of the microbiome, with Sam Possemi... Sam Possemiers, CEO of MRM Health, believes that the microbiome space is finally coming into maturity.
Sales & Marketing Sponsored How to meet your physicians where they are online A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.
