Medical affairs

Digital

Conceptualisation of AI brain and circuit board

Going beyond the hype: Embracing AI for strategic advantage

The transformative potential of artificial intelligence (AI) within medical affairs has been widely discussed, yet, realising its real-world commercial value requires a pragmatic approach t

News

Sorcero GenAI conjures plain language from scientific papers

Understanding complex scientific studies is often a challenge for patients as well as healthcare professionals, but one that may become easier thanks to artificial intelli

Digital

Technology working as the puzzle piece to bring better outco...

While at Reuters Pharma Europe in Barcelona the other week, pharmaphorum web editor Nicole Raleigh spoke with Florian Schnappauf, VP of enterprise commercial strategy at Veeva Europe, about

Sales & Marketing

Improving patient engagement and drug development through AI...

Although it might seem like AI is the newest and hottest innovation in the industry, medical affairs professionals have been using some form of it for decades

Sales & Marketing

Company Profile: 60 Seconds

60 Seconds challenges and creates a process which "pulls through" coaching training goals, so that, over time, those involved are measurably improved across a range of skills

Sales & Marketing