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Rewind to late 2019. If you had been told that within a few months, you’d be living in

How to innovate and influence people in times of misinformation

https://pharmaphorum.com/partner-content/how-to-innovate-and-influence-people-in-times-of-misinformation/

Digital/ Insights/ Views & Analysis/ Views and analysis/ White Papers/ Whitepapers

4 ways emerging pharma companies can harness marketing content

mike.hammerton@pharmaphorum.com content marketing, HCP engagement, marketing, pharma marketing, Veeva 0 Comment

Rapid creation of compliant marketing content is increasingly important and there are ways emerging pharma companies can stay

4 ways emerging pharma companies can harness marketing content

https://pharmaphorum.com/whitepapers/emerging-pharma-marketing-content-veeva/

Vaccine vial dose flu shot drug needle syringe,medical concept vaccination hypodermic injection treatment disease care hospital prevention immunization illness disease baby child.blue background

News/ News/ Sales and Marketing

COVID jab rollout provides short opportunity for pharma to build trust

Phil Taylor COVID-19, digital, marketing, Mediahub, pharma, reputation, social media 0 Comment

After decades of struggling with poor public perception, the pharma industry has an opportunity to generate stronger connections

COVID jab rollout provides short opportunity for pharma to build trust

https://pharmaphorum.com/news/covid-jab-rollout-provides-short-opportunity-for-pharma-to-build-trust/

News/ News/ Sales and Marketing

Langland appoints Mike Brightley as advertising creative director

Richard Staines comms, marketing 0 Comment

Langland has appointed Mike Brightley as creative director for its advertising section. Brightley has more than 14 years

Langland appoints Mike Brightley as advertising creative director

https://pharmaphorum.com/news/langland-appoints-mike-brightley-as-advertising-creative-director/

Sales and Marketing/ Views & Analysis/ Views and analysis

4 principles for the future of pharma marketing

mike.hammerton@pharmaphorum.com AI, artificial intelligence, Grunenthal, marketing, pharma marketing 0 Comment

COVID-19 has disrupted markets and accelerated digital adoption but what does this mean for the future of marketing?

4 principles for the future of pharma marketing

https://pharmaphorum.com/views-analysis-sales-marketing/4-principles-future-pharma-marketing/

Sales and Marketing/ Views & Analysis/ Views and analysis

Omnichannel customer-centric teams and the future of pharma CRM

mike.hammerton@pharmaphorum.com CRM, customer engagement, marketing, Omnipresence 0 Comment

If pharma companies are to live up to their decades-old patient-centric promises then marketing budgets need to move

Omnichannel customer-centric teams and the future of pharma CRM

https://pharmaphorum.com/views-and-analysis/omnichannel-customer-centric-teams-and-the-future-of-pharma-crm/

Digital/ Sales and Marketing/ Views & Analysis/ Views & Analysis/ Views and analysis/ White Papers/ Whitepapers

Plugging modular content into pharma’s omnichannel strategies

mike.hammerton@pharmaphorum.com COVID-19, marketing, Modular content, omnichannel, Veeva 0 Comment

86% of respondents to a recent Veeva survey of pharma and biotech professionals said they are creating a

Plugging modular content into pharma’s omnichannel strategies

https://pharmaphorum.com/whitepapers/plugging-modular-content-into-pharmas-omnichannel-strategies/

News/ News/ Sales and Marketing

Pfizer drops the blue pill, kicks off 2021 with new DNA logo

Phil Taylor brand, marketing, Pfizer 0 Comment

Pharma companies are always talking about moving ‘beyond the pill’, and Pfizer’s new brand identity embodies that –

Pfizer drops the blue pill, kicks off 2021 with new DNA logo

https://pharmaphorum.com/news/pfizer-drops-the-blue-pill-kicks-off-2021-with-new-dna-logo/

News/ News/ Sales and Marketing

Langland appoints Angela Rochelle to clinical trial diversity role

Richard Staines clinical trials, diversity, jobs, Langland, marketing 0 Comment

Langland has announced the appointment of Angela Rochelle as account director, head of diversity initiatives in clinical trials.

Langland appoints Angela Rochelle to clinical trial diversity role

https://pharmaphorum.com/news/langland-appoints-angela-rochelle-to-clinical-trial-diversity-role/

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