The calm after the storm: How COVID-19 is making pharma more resilientCOVID-19 is proving to be the perfect storm in terms of the supply of pharmaceutical products. But learning Share XThe calm after the storm: How COVID-19 is making pharma more resilienthttps://pharmaphorum.com/views-analysis-sales-marketing/the-calm-after-the-storm-how-covid19-is-making-pharma-more-resilient-and-accessible/
Digitally engaging doctors around the worldPharmaceutical marketing budgets are going through a period of readjustment as companies explore and exploit a myriad of Share XDigitally engaging doctors around the worldhttps://pharmaphorum.com/whitepapers/digitally-engaging-doctors-around-the-world/
Pharma brands must ‘up the ante’ in their digital presenceSince COVID-19 hit, many industries have shifted a heavier weighting of their business into the online world, relying Share XPharma brands must ‘up the ante’ in their digital presencehttps://pharmaphorum.com/views-analysis-sales-marketing/pharma-brands-must-up-the-ante-in-their-digital-presence/
10 Tips for Digital Asset Management SuccessGiven the recent rise in digital engagement and the drastic increase in digital content, it’s now essential that Share X10 Tips for Digital Asset Management Successhttps://pharmaphorum.com/whitepapers/10-tips-for-digital-asset-management-success/
Marketing for life science companies – drivers of changeHealthcare’s digital revolution has been transformed into a digital evolution over the last decade and, having redefined the Share XMarketing for life science companies – drivers of changehttps://pharmaphorum.com/views-and-analysis/marketing-for-life-science-companies-drivers-of-change/
ABPI seeks comments on ‘future-proof’ code of practiceThe body representing the UK pharma industry has published a draft 2021 code of practice, and is asking Share XABPI seeks comments on ‘future-proof’ code of practicehttps://pharmaphorum.com/news/abpi-seeks-comments-on-future-proof-code-of-practice/
Havas Lynx and VCCP lead the 2020 PM Society AwardsThe 34th annual PM Society Awards, announced on 24th January, saw Havas Lynx Group take an impressive seven Share XHavas Lynx and VCCP lead the 2020 PM Society Awardshttps://pharmaphorum.com/sales-marketing/havas-lynx-and-vccp-lead-the-2020-pm-society-awards/
50% of biopharma CMOs say they don’t know what customers wantIt’s indisputable that one of the keys to growth is understanding what your customers want and delivering it Share X50% of biopharma CMOs say they don’t know what customers wanthttps://pharmaphorum.com/views-analysis-sales-marketing/50-of-biopharma-cmos-say-they-dont-know-what-customers-want/
It’s time for new language in healthcare marketingHealthcare brands need some new terminology and new models. Much of the current terminology for target audiences is Share XIt’s time for new language in healthcare marketinghttps://pharmaphorum.com/views-analysis-sales-marketing/its-time-for-new-language-healthcare-marketing/
