Mark Lightowler

Views & Analysis

Bad behaviour: why understanding human behaviour can improve...

Why did I do that? A common question I often ask myself after opening the biscuit packet for the third time in an hour.

Views & Analysis

Is behavioural science the new capability every pharma company should be building

Behaviour science: the new capability every pharma company s...

Mark Lightowler takes a look at why medical interventions are evolving beyond drugs to also help patients change behaviours that impact their disease.

Views & Analysis

How behavioural science is helping in the fight against COVI...

Thanks to COVID-19, just about every form of media we consume right now is focused on aspects of changing how we live.

Bad behaviour: why understanding human behaviour can improve...

Behaviour science: the new capability every pharma company s...

How behavioural science is helping in the fight against COVI...

NHS "isn't delivering equitable care for rare diseases"

Using AI-driven synthetic personas to take your insights fur...

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