Mark Lightowler

Views & Analysis

Bad behaviour: why understanding human behaviour can improve...

Why did I do that? A common question I often ask myself after opening the biscuit packet for the third time in an hour.

Views & Analysis

Is behavioural science the new capability every pharma company should be building

Behaviour science: the new capability every pharma company s...

Mark Lightowler takes a look at why medical interventions are evolving beyond drugs to also help patients change behaviours that impact their disease.

Views & Analysis

How behavioural science is helping in the fight against COVI...

Thanks to COVID-19, just about every form of media we consume right now is focused on aspects of changing how we live.

Bad behaviour: why understanding human behaviour can improve...

Behaviour science: the new capability every pharma company s...

How behavioural science is helping in the fight against COVI...

Delivering the right behavioural ingredients for the moment,...

How to meet your physicians where they are online

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