Leading Edge

News

Lucid Group Leading Edge Frances O'Connor

Frances O’Connor joins Lucid Group’s Leading Edge company

Lucid Group has appointed Frances O’Connor as client partnership director at its strategic health communications and medical education firm Leading Edge.

News

Marcio Souza, Praxis' president and chief executive

Praxis soars on rare childhood epilepsy trial data

Praxis looks like it could be filing for approval of two products next year, after its childhood epilepsy drug delivered a win in a pivotal trial.

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Sales & Marketing

Physicians walking and using tablet devices

How to meet your physicians where they are online

A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.

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