launch

Sales & Marketing

Moment of truth white paper cover banner image

Maintaining focus to prosper in a complex and rapidly evolvi...

Launching a product is always an intense, pivotal moment, but in a fast moving era of scientific advances and regulatory change, it has become an even more critical enterprise.

Sales & Marketing

Four key strategies for optimising your medical congress str...

Field medical education before launch is linked to greater launch success, improving treatment adoption by up to 50%.

Patients

The power of patient insights in shaping successful drug dev...

The pharmaceutical industry is undergoing a major transformation, placing patients at the forefront of drug development like never before.

Sales & Marketing

Sunshine transparency reporting for emerging pharma: Simplif...

Pharmaceutical and medical device manufacturers launching their first product in the US face several complex challenges while preparing for the required collection and reporting of transfer

News

Welcome to the new pharmaphorum

Our website has served us well over the years, but after five years since the last re-design – during which aesthetic standards have changed and website technology has improved

Healthcare