launch

Sales & Marketing

Four key strategies for optimising your medical congress str...

Field medical education before launch is linked to greater launch success, improving treatment adoption by up to 50%.

Patients

The power of patient insights in shaping successful drug dev...

The pharmaceutical industry is undergoing a major transformation, placing patients at the forefront of drug development like never before.

Sales & Marketing

Sunshine transparency reporting for emerging pharma: Simplif...

Pharmaceutical and medical device manufacturers launching their first product in the US face several complex challenges while preparing for the required collection and reporting of transfer

News

Welcome to the new pharmaphorum

Our website has served us well over the years, but after five years since the last re-design – during which aesthetic standards have changed and website technology has improved

Healthcare

NHS Innovation and Life Sciences Commission – 2022 Report La...

Co-chaired by Lord James O’Shaughnessy and Professor Mike Bewick, former deputy national medical director of NHS England (present online), the

Views & Analysis

Improving trial predictability: leveraging AI-powered analyt...

Enrolling for clinical trials has become more challenging in recent years, with trial competition, increasingly complex protocols, and precision medicine targeting more niche patient popula