KOL mapping

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Identifying Rising Stars - The Importance Of Methodology And...

Identifying and engaging with emerging experts and rising stars is a key part of medical affairs.

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KOL Validation

KOL LANDSCAPE

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Qualitative KOL Mapping

If you were trying to identify the most influential people within a large and active Facebook group, would you restrict yourself to analysing “number of posts” and other quantitative metrics only?<

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KOL Mapping and Validation

You’ve done your KOL Mapping, and you have been in a therapy area for a while. You may have gotten used to working with the same KOLs and Experts over and over again.

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