Views & Analysis Boosting the impact of patient services New research from Accenture has revealed that adoption of patient support services hasn’t improved since 2015 despite increasing pharma investment.
Sales & Marketing Sponsored Seeking a single source of truth: Standardisation of the dat... Oskar Mӧbert, Vice President of OpenData at Veeva Systems, spoke with Ian Cornish, Associate Director of Data Platforms at Astellas, about the company’s decision to opt into Veeva’s OpenDat
Sales & Marketing Sponsored Global reach, personal touch: Mastering customer engagement ... In today's interconnected pharma market, the ability to scale engagement across borders is essential for survival and growth.