Digital From brand sites to unified portals: Why pharma is consolida... Global HCP platforms are emerging as the new standard, offering a single place where professionals can find information, tools, and support.
Patients Balancing the health ecosystem: Putting the patient first In March 2023, Roz Bekker was appointed managing director of Janssen UK & Ireland.
News Merck partners Remepy in PDURS-focused alliance Merck KGaA has started working with Remepy on the development of hybrid drugs that combine medicines with digital therapeutics.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.