HCP engagement

Sales & Marketing

Reshaping events in pharma

Healthcare professional (HCP) engagement experienced significant shifts during the acute phase of the pandemic, as COVID-19 forced a rethink of traditional pharmaceutical sales and marketin

Partner Content

Partner Content

Fishawack Health welcomes expert-led dermatology initiative ...

White Papers

Utilising content metrics to improve digital engagement

Pharma companies are producing and distributing more digital content than ever due to the pandemic, meaning the content presented needs to stand out in the crowded digital space to garner a

White Papers

Transform patient experience with intelligent hyper-personal...

Since 2019, pharmaceutical companies have been speeding to integrate digital channels and processes into their marketing efforts and patient outreach, to prepare for the wave of digitisatio

Sales & Marketing

Deep Dive: Communications and Commercialisation

The COVID-19 pandemic kickstarted a period of profound change in how the pharmaceutical industry approaches both communications and commercialisation.

Digital

Virtual engagement and collaborations: the pharmaphorum podc...

As the world passes the year and a half mark of the COVID-19 pandemic, the evolving ‘new normal’ experience across the healthcare sector has brought huge changes to the way pharma engages h