Digital Paywalls threaten healthcare professional engagement on soci... The recent announcement that Elon Musk is considering introducing a paywall to X caused much discussion over the future of the platform.
Sales & Marketing Embracing generative AI will enhance, not replace, the human... Discussions about the impact of AI have gained prominence this year.
Sales & Marketing Sponsored Company Profile: Healthcare Consultancy Group Healthcare Consultancy Group Reimagining medical communications
R&D The role of a Research Consulting Organisation in educating ... How can RCOs help biotech, pharma, and device innovators bring life-saving drugs to market sooner and more cost effectively?
Digital The optimal mix of AI and human interactions for healthcare ... Pharmaceutical firms all around the world are investing in AI technology alongside human experts to help provide satisfying HCP engagement experiences
Sales & Marketing Automating - and optimising - HCP engagement to maximise com... Life sciences marketing has rapidly evolved to mirror that of consumer retail.
News NHS to offer Wegovy to a million more people in England The NHS in England will make Novo Nordisk's Wegovy available to around 1.2m people in order to reduce their risk of heart attacks and strokes.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.