global markets

Sales & Marketing

Beyond the launch date: Why pharma must rethink readiness fo...

Explore why pharma companies must rethink their NHS strategies post-launch, with tools like IQVIA'S Market Access Launch Pad.

Market Access

Keeping local affiliates on track with pharmacovigilance

Local affiliates can be overwhelmed by the often-competing demands of global companies and local health authorities.

News

NHS staff 'feel unprepared for digital transformation'

A survey of NHS workers has found that almost two-thirds feel they are unprepared for the digital transformation objectives of the 10-Year Plan.

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Sales & Marketing

Physicians walking and using tablet devices

How to meet your physicians where they are online

A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.

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