DTC

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Pharma is embracing DTC selling of medicines in the US, and industry body PhRMA has stepped in to help cut out the middlemen in the supply chain.

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AstraZeneca has become the latest pharma group to set up a direct-to-consumer sales channel in the US, covering Farxiga, Airsupra, and FluMist.

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Bristol Myers Squibb expands its DTC sales in the US with the addition of psoriasis drug Sotyktu at an 80% discount for cash buyers.

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Lilly has launched a new awareness campaign in the US, focusing on dementia, and named A-list actress Julianne Moore to front it.

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The tennis superstar is partnering with the telehealth company to share her story of postpartum weight struggles.

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Novo Nordisk has said it will offer diabetes therapy Ozempic at $499 per month for cash-paying customers in the US.