digital HCP engagement Archives -

Since 2019, pharmaceutical companies have been speeding to integrate digital channels and processes into their marketing efforts and

Transform patient experience with intelligent hyper-personalisation

https://pharmaphorum.com/whitepapers/patient-experience-personalisation-indegene/

The COVID-19 pandemic kickstarted a period of profound change in how the pharmaceutical industry approaches both communications and

Deep Dive: Communications and Commercialisation

https://pharmaphorum.com/sales-marketing/deep-dive-communications-commercialisation/

Healthcare professionals (HCPs) rate websites as their number one source for clinical practice information and mobile technology has

Pharma’s roadmap for successful online engagement with HCPs

https://pharmaphorum.com/sales-marketing/pharma-roadmap-online-hcp-engagement/

Pharmaceutical companies face a ‘digital imperative’ to engage with healthcare professionals through their preferred mix of channels if

How to optimise pharma’s digital HCP engagement

https://pharmaphorum.com/debates-insight-sales-marketing/how-to-optimise-pharmas-digital-hcp-engagement/

digital HCP engagement