digital engagement

Views & Analysis

Pharma brands must 'up the ante' in their digital presence

Since COVID-19 hit, many industries have shifted a heavier weighting of their business into the online world, relying on e-commerce and digital engagement to counterbalance the reduced abil

Views & Analysis

Virtual meetings: Where are we now and where are we going?

Pharma has been forced to hold its meetings virtually for most of the year now – but despite having plenty of time to perfect the art of digital engagement, Impetus Digital’s Natalie Yeadon

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Digital

Accelerating pharma's digital IQ as customer engagement evol...

The COVID-19 pandemic has brought many changes to the pharmaceutical industry, among them how companies can continue to engage with healthcare professionals (HCPs) and other stakeholders.

Sales & Marketing

Pharma’s roadmap for successful online engagement with HCPs

Healthcare professionals (HCPs) rate websites as their number one source for clinical practice information and mobile technology has cemented this, with half of HCPs accessing such resource

Views & Analysis