digital engagement

Sales & Marketing

KOL data for HCP engagement representation

Bad KOL data is expensive: Harnessing high-quality data for ...

As biopharmas increasingly rely on AI and advanced data-driven technologies, evaluating the quality of data is critical.

Digital

How to build a measurement framework to enable digital produ...

Between digital therapeutics, HCP portals, and patient support communications, pharma companies are investing a significant portion of their revenues on digital products.

Sales & Marketing

Unlocking the full power of data for Pharma

The value of data has never been greater in healthcare.

Sales & Marketing

healthcare professionals digital communications

Measuring success in pharma marketing: Does engagement equat...

Is engagement the equivalent of a “digital smile” in pharma marketing, or have we been measuring communications efficacy all wrong?

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Webinars

The digital transformation of pharma’s physician engagement ...

The exact shape of healthcare’s post-COVID ‘new normal’ is still being framed, but it is clear that some trends are already taking shape - and one of the key ones is digital transformation

Views & Analysis

2021 Outlook: The future for life sciences customer experien...

Research from a large-scale survey of 1000+ senior pharma professionals has highlighted the divide between digitally adept companies and those that have been slow to adopt technologies.

Bad KOL data is expensive: Harnessing high-quality data for ...

How to build a measurement framework to enable digital produ...

Unlocking the full power of data for Pharma

Measuring success in pharma marketing: Does engagement equat...

The digital transformation of pharma’s physician engagement ...

2021 Outlook: The future for life sciences customer experien...

Chaos & opportunity: Dr Adam Brown unpacks US health policy

The value of a partner, globally and locally

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-Slider in events
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-Slider in webinars
-Slider in whitepapers
-Spotlight
--Understanding HCPs
--Future of Generics
--Frontiers Health 2022
--Frontiers Health 2021
--Behavioural Science
--ASCO 2019 Live coverage
--AI in Pharma Marketing
--ASCO 2019 and the future of oncology
-Startups
--Views & Analysis
--News
-System
-Top pharmaceutical companies
--Bristol-Myers Squibb
--Teva
--Roche
--Pfizer
--Novo Nordisk
--Novartis
--Merck Inc
--GlaxoSmithKline
--Gilead
--AstraZeneca
--AbbVie
-Top pharmaceutical companies
--Merck Inc
-Top stories
-Transversal Categories
--Brexit
--Clinical
--Digital and Social Media
--US
---Articles
--UK & Europe
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--R&D
--Pharma Market Access
--M&A
-Top stories
-About pharmaphorum
-Top pharmaceutical companies
--Gilead
--Merck Inc
--Teva
--Roche
--Pfizer
--Novo Nordisk
--Novartis
--GlaxoSmithKline
--Bristol-Myers Squibb
--AstraZeneca
--AbbVie
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-System
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--LHON Main
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-barelonalive 2016
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--AZ-roundtable-interviews-2017
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Spotlight on
-AI in Pharma Marketing
-ASCO 2019 and the future of oncology
-ASCO 2019 Live coverage
-Behavioural Science
-Frontiers Health 2021
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-Frontiers Health 2023
-Frontiers Health 2024
-Future of Generics
-Life Sciences Industry Report
-Understanding HCPs
-World Without Disease Summit
-The Future of Generics

digital engagement

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