Demystifying what digital means, empowering people to ‘think digitally’ and acting with confidence are game changing factors for pharma communications according to Katrine Bach, the CEO of
Deploying a multichannel approach to marketing, backed by the use of advanced analytics, could help pharma evolve and secure a successful future, but remaining inactive in this area would be a
South Korea’s Hyundai Bioscience is preparing to start clinical trials of what it hopes could become the first antiviral treatment for dengue fever, a mosquito-borne viral
It’s 2024, and in most clinical trials, data is still being moved from the EHR to the EDC manually – with employees reading data from one screen and typing it onto another.