customer engagement

Sales & Marketing

Pharma sales rep talking to a GP over video conferencing

Experts discuss the field force’s customer-centric future

The ways in which HCPs prefer to engage with pharma has been changing for quite some time, and the digital transformation brought by COVID has dramatically accelerated that.

Views & Analysis

What CX Tech Innovations Options Are Ripe for Consideration?

Innovation is often driven by frustration.

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Webinars

Customer engagement and pharma’s field force future

How healthcare professionals (HCPs) prefer to engage with pharma companies has been changing for some time, and COVID’s digital transformation of society has dramatically accelerated this.<

Views & Analysis

Is Your Current Customer Engagement Solution the Best Choice for All Markets

Reality Check | Is Your Current Customer Engagement Solution...

Do your sales reps drive a Ferrari? Probably not. Would they like one if you offered it to them? Probably.

Views & Analysis

Omnichannel customer-centric teams and the future of pharma ...

If pharma companies are to live up to their decades-old patient-centric promises then marketing budgets need to move from brands and franchises to omnichannel customer-centric teams, accord

Views & Analysis