AI as Business Leverage in Pharma & Life Sciences

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If there was an AI solution in the Life Sciences field, able to represent a real opportunity in terms of Customer Engagement and Digital Transformation, and if some of the most important players in the industry already had it, would you like to have the opportunity to listen to them? 


This and other trend topics, will be discussed on September 29th, at the digital event "AI as Business Leverage in Pharma & Life Sciences Industries" by Trueblue, an Italian IT company that every day supports the Pharma and Life Science markets at global level. 


The event - Among success stories and hands-on demonstrations 


Moderated by Paul Simms (Chief Executive of Impatient Health, Pharma Provocateur, and formerly Chairman & CEO at Reuters Events, formerly Eye for Pharma), the event will begin with a high-level roundtable in which C-Level speakers will share key elements regarding the use of Artificial Intelligence and its impact on business strategies. The main speakers will be Elena Bonfiglioli (Microsoft Health and Life Sciences EMEA), Pierluigi Antonelli (CEO of Angelini Pharma), Alessandro De Luca (CIO Merck Healthcare of Merck Group) and Michele Barana (COO and Co-Founder of Trueblue). Afterwards, it will be the intervention of Corrado Corsini (VP Corporate Development of Trueblue) to bring in a concrete example on the use and potential of AI in business processes in Pharma through a live AiDEA session. 


AiDEA - Revolutionize the way you work and interact with customers 


On March 24th, Trueblue announced the launch of AiDEA, the new Omnichannel AI - Driven Customer Engagement suite, powered by Microsoft Dynamics 365. In this regard, Elena Bonfiglioli said, "AiDEA, empowers pharmaceutical companies with the capabilities and tools to deliver superior experiences in every interaction with their customers. The integration with Dynamics 365 supports pharma companies in their digital transition." 


Save your spot to attend Trueblue's digital event here.

Martina Fiore - Marketing Manager, Trueblue Srl

Mobile +39 320 63 38 116 - Email:


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14 September, 2021